Writing To Businesses: A Guide
Dear Chris Nassetta,
As a loyal Hilton Honors Diamond member, I would like to suggest an improvement to your hotels that would be both economically and environmentally beneficial. While staying in several of your hotels, including the Hilton Garden Inn in Goleta on numerous occasions, I have noticed that you provide two complimentary plastic water bottles to your Hilton Honors Silver, Gold, and Diamond members each time they stay at any of your hotels including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio Hilton Hotels & Resorts, DoubleTree Hilton, Tapestry Collection Hilton, Embassy Suites Hotels, Hilton Garden Inn, and Hilton Grand Vacations hotels.
Using approximations from the Goleta Hilton Garden Inn, I have found that you are spending about $25 per week on plastic water bottles.
About 60 honors members per week x 2 plastic bottles each = 120 bottles per week.
If you spend $5 on each pack of 24 Nestle water bottles (cheapest at Smart n Final and often what your Goleta location purchases) then you are buying about 5 packs of 24 a week $5(120/24 = 5) and it is costing you an average of $25 a week
After about 18 months the investment would pay itself off and you would be saving an average of $1,300 per year by not having to buy plastic water bottles. By making this switch, you will also be saving about 6,240 single-use plastic water bottles from being used at just one Hilton location.
That means that if you convert all of your 540 hotel locations to this sustainable model, you have the potential to save $702,000 and 3,369,600 single-use plastic water bottles every year.
Your massive contribution to this idea will be a major aid to your brand. I have been a loyal consumer for years and I know that it would appeal to many of your consumers to send a message that you are reducing your carbon footprint and therefore advocating for future generations. This action to stop giving out single-use plastic water bottles and providing customers instead with a sustainable alternative will signify that your business cares about decreasing their waste and being environmentally friendly. After about 18 months the investment in glass reusable bottles and water refill stations will pay itself off and begin to save you money because you will no longer have to pay for restocking plastic water bottles each week.
Loyal Hilton Diamond Member
(Written by Emily Kuhn)